Taking a unique and new spin on streetwear in 2004, music icon Pharrell Williams and NIGO founded the brand ICECREAM, a subsidiary of Billionaire Boys Club. Highlighting a woman’s eye, the ICECREAM logo can be found within the center of the graphic. The rectangular artwork is placed across the chest against a red background. Pictured is the Icecream Apple of My Eye S/S Tee in Tango Red.
