Founded in 2004 by the multi-faceted Pharrell Williams, Icecream is his vibrant approach to expressive fashion. A subsidiary of Billionaire Boys Club, the visionary artist creates playful designs with bold logos & colors across a variety of clothing and accessories. Icecream has made an impact on streetwear, music, and skateboarding. A joyous, personified dollar sign graphic is caught mid-celebration in a "Wahoo!" pose. Pictured is the Icecream Wahoo S/S Tee in Rose Smoke.
